The Pac-12 announced today that leading automaker, Acura, has been named as the Presenting partner of the upcoming 2024 Pac-12 Men’s & Women’s Basketball Tournaments in Las Vegas, as well as an official partner of the conference.
“We are so excited to partner with a premium brand like Acura in support of our premier basketball events as our student-athletes descend upon Las Vegas to compete for a chance to punch their ticket to the Big Dance,” said Pac-12 Networks Executive Vice President, Sales, Partnerships & Distribution, Steve Tseng.
Acura joins Oakley and Columbia Sportswear as new official partners of the Pac-12 this season, as well as a number of other leading brands as official partners, including Dr Pepper, FuboTV, Gatorade, Nextiva, Nike, Old Trapper, On Location, Pacific Premier Bank, Pacific Seafood, Paycor, Rawlings, Sprouts, TicketSmarter and Twisted Tea.
As the official presenting partner of both Pac-12 tournaments, Acura will receive on-court and in-arena branding and marketing assets, as well as hospitality benefits and a robust lineup of linear and digital media promotions.
“The excitement surrounding college basketball at tournament time is electric and we are thrilled to bring Acura’s longstanding support of college basketball to Pac-12 Tournament fans,” said Meliza Humphrey, Senior Manager, Acura Marketing. “It is especially important for Acura to support both the women’s and men’s tournaments and connect with their passionate fans.”
“Our Pac-12 Men’s & Women’s Basketball Tournaments serve as wonderful showcases for the tireless work put in by our student-athletes all season long,” said Pac-12 Commissioner-Elect, Teresa Gould. “Having an elite brand such as Acura join as presenting partner of these events is a fitting partnership given the excellence we will see on the courts.”
The comprehensive deal was brokered by Trailblazing Sports Group – a leading commercial partnerships firm dedicated to women’s sports.
The Pac-12 Women’s Basketball Tournament, presented by Acura, is set for March 6-10 and returns to MGM Grand Garden Arena for the first time since 2019. The Pac-12 Men’s Basketball Tournament, presented by Acura, returns to T-Mobile Arena for the seventh-straight year and takes place March 13-16.
Fans can visit Pac-12.com/tickets to purchase all-tournament passes and single-session tickets for both events.
About the Pac-12
The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 554 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference’s sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via Pac-12.com, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. More information on the Pac-12 is available atPac-12.com.
About Acura
Acura is a leading automotive brand committed to delivering expressive styling, innovative engineering and high-performance, all built on the brand’s Precision Crafted Performance DNA. The Acura lineup consists of two sport sedans, the Integra and TLX, and three sport-utility vehicles, the RDX, MDX and all-electric ZDX. A line of high-performance Type S variants further demonstrate the virtues of Acura Precision Crafted Performance. All Acura vehicles sold in America are made in the U.S., using domestic and globally sourced parts.
– Pac-12.com –
