Oakley to join roster of official conference partners, providing lifestyle and performance eyewearfor elite basketball student-athletes
LAS VEGAS –The Pac-12 announced today that Oakley, a leader in sport performance and optical innovation, has been named an official partner of the league and the upcoming 2024 Pac-12 Men’s & Women’s Basketball Tournaments in Las Vegas.
Leveraging the power of basketball culture, Oakley will play a key role in gifting opportunities for the upcoming tournaments, with each Pac-12 men’s and women’s basketball student-athlete set to receive a pair of Oakley BXTR across both events.
“We are thrilled to welcome Oakley as a partner this season and are thankful that our student-athletes will receive eyewear from such an iconic brand,” said Pac-12 Networks Executive Vice President, Sales, Partnerships & Distribution, Steve Tseng.
Oakley joins Acura and Columbia Sportswear as new official partners of the Pac-12 this season, as well as a number of other leading brands, including Dr Pepper, FuboTV, Gatorade, Nextiva, Nike, Old Trapper, On Location, Pacific Premier Bank, Pacific Seafood, Paycor, Rawlings, Sprouts, TicketSmarter and Twisted Tea.
As an official partner, Oakley will receive signage and marketing assets at both tournaments, as well as hospitality and digital media benefits.
“Oakley’s legacy in the basketball space started in the 90’s, and we’re so excited to partner with the Pac-12 to further fuel the brand’s vision within these tournaments,” says, Corey Hill, Head of Oakley Global Sports Marketing. “To outfit student-athletes with best-in-class eyewear supports our mission to celebrate the basketball lifestyle and spotlight the next generation of athletes that are shaping the sport’s culture across the globe.”
About the Pac-12
The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 554 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference’s sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via Pac-12.com, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. More information on the Pac-12 is available atPac-12.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com
– Pac-12.com –
