OMORPHO becomes official partner of The Prefontaine Classic and will take part in events this season at Hayward Field at the University of Oregon
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(PORTLAND, Ore. – April 18, 2024) – OMORPHO, the leader in micro-weighted fitness and performance gear, today announced a partnership with TrackTownUSA, organizers and operators of globally recognized track & field and running events. The agreement makes OMORPHO an Official Partner of The Prefontaine Classic and provides the brand prominent presence in the Fan Festival during the highly anticipated 2024 U.S. Olympic Team Trials – Track & Field, both set to take place at Hayward Field at the University of Oregon.
This exciting partnership solidifies OMORPHO’s commitment to supporting athletics and running at the highest levels. Additionally, OMORPHO will be featured in stadium during The Prefontaine Classic, further enhancing its visibility within the athletics community.
“We are thrilled to partner with TrackTown USA and The Prefontaine Classic,” said Stefan Olander, CEO, OMORPHO. “This collaboration allows us to align with one of the most prestigious organizations in track and field and demonstrate how our innovative, micro-weighted training gear yields performance benefits that provide a competitive edge for elite athletes, such as Annie Kunz and Vashti Cunningham, U.S. Champions and OMORPHO ambassadors who will be vying for a medal during the Summer Games.”
As part of the partnership, OMORPHO will host a series of special events leading up to and during The Prefontaine Classic and U.S. Olympic Team Trials – Track & Field to educate consumers about its patented MicroLoad performance gear. These events will provide opportunities for athletes, coaches, media, and fans to experience firsthand the performance benefits of OMORPHO’s micro-weighted products. Attendees will have the chance to try on products, such as the award-winning G-Vest, and even participate in races to demonstrate how OMORPHO’s wearable resistance can enhance athletic performance. Additionally, OMORPHO ambassador and Olympic legend Michael Johnson will discuss his personal experience and benefits of training with MicroLoad.
“TrackTown USA is delighted to partner with OMORPHO for our 2024 season at Hayward Field,” said TrackTown USA CEO Michael Reilly. ”We both share the mission to support athletes in their pursuit of outstanding performances.”
TrackTown USA is a non-profit organization committed to setting the standard of excellence in the sports of track & field and running by hosting premier events, creating a supportive environment to support elite performances and inspiring the next generation of track & field athletes and fans.
OMORPHO features a complete lineup of micro-weighted performance wear and the most advanced weighted vest on the market. Olympic athletes, including Vashti Cunningham (high jumper) and Annie Kunz (heptathlete) have been training in OMORPHO to provide them with a competitive edge over the competition. The patented MicroLoad design evenly distributes weight across the body providing the right amount of resistance and unparalleled flexibility, producing a fit that feels like a second skin, barely noticeable to an athlete when in motion.
The Prefontaine Classic is one of track & field’s most prestigious events and will take place Saturday, May 25. The U.S. Olympic Team Trials – Track & Field will follow with an eight-day event June 21-30 after which the USA Olympic Track & Field team will be announced.
For more information about OMORPHO and its innovative products, visit OMORPHO.com and follow on social media at @OMORPHO. To stay updated on Tracktown USA schedule of events visit TrackTownUSA.com and follow them on social media @TracktownUSA.
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ABOUT OMORPHO
OMORPHO is a premium sport and fitness company founded in 2017 in Portland, OR. Its GRAVITY SPORTSWEAR™ and G-VEST collections are powered by MicroLoad™ that anatomically places small weights strategically across the body, helping everyone, from fitness fans to professional athletes, to get fitter, faster and stronger by simply changing what they wear for training. The name OMORPHO is derived from Greek, meaning “beautiful,” and is the lens through which the company creates gorgeous products and services that simplify the pursuit of a fit life. To view the entire collection and learn more about the science and benefits of MicroLoad™ please visit OMORPHO.com or follow @OMORPHO on Instagram.
ABOUT TracktownUSA
TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in hosting premier track and field events, creating a supportive environment for elite athletic performances, being a leader in sustainable sport practices, and inspiring the next generation of track and field athletes and fans. The organization was responsible for organizing the 2014 IAAF World Junior Championships, the 2015 2022, and 2023 USATF Outdoor Championships, the 2016 IAAF World Indoor Championships in Portland, and the 2016 and 2020 U.S. Olympic Team Trials—Track & Field. In partnership with USA Track & Field, the organization brought the 2022 World Athletics Championships to the United States for the first time. TrackTown delivers the Wanda Diamond League’s recurring Prefontaine Classic, recognized as one of the world’s best track and field meets.
